The Record Centre has been establishing its position as a staple for the music community in Ottawa, and out of appreciation for everything they do I wanted to create a new visual identity for this incredibly important shop.
With the idea of the store’s personality and services, I went through several rounds of sketching to find a logo that embodies the Record Centre’s likeness.
few of the several pages of sketches
After various iterations, the final logo was vectorized, and full guidelines including typefaces, colours, and possible applications were created.
finalized vector logo