Front cover of CHEO annual report

Imagery

To acheive the childlike aesthetic, I created a series of abstract, simplistic line drawings in crayon. The drawings were made overtop a to-scale print out of the type to marry the two elements on the page.

Activity section crayon art
Breakthrough section crayon art
Contents page crayon art
Innovation section crayon art

crayon art for booklet spreads

Final
Product

Discoveries section spread
Finance section spread
Impact section spread
Vision, Values, and Mission section spread
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Design Proposal for a CHEO annual report

As an exercise, I re-designed an annual report for CHEO. I attempted to create a tone that, while still professional, looked like it could have been created by the children in their care.